AIDA

AIDA
AIDA AIDA noun [uncountable]
MARKETING awareness/​attention, interest, desire, action; a description of how advertisements for a product should work, by first catching people's attention and making them interested in the product, and then persuading them to want to buy it

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AIDA UK US noun [U] MARKETING
ABBREVIATION for attention, interest, desire, action: a process used to sell a product or service, which involves getting a customer's attention, making them interested in it, making them want it, and then making them buy it: »

The final step in the AIDA marketing model is getting the user to take action.


Financial and business terms. 2012.

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